The Facebook algorithm seems to be the all-powerful curator of Facebook content. And it feels like the algorithm arbitrarily selects which posts get shown and which ones get buried in the newsfeed. Nobody knows exactly what makes for a wildly successful post, because the algorithm is complex, and Facebook changes the algorithm frequently to keep up with user behavior.
However, there are a few things we know for sure:
- Facebook prioritizes certain content.
- Facebook’s objective is to encourage conversations and engagement.
- Facebook competes with other social networks for user attention.
Both Facebook Live meets all of these criteria. So, live broadcasts are an excellent option for businesses that don’t have the budget for paid ads or boosting their organic posts. However, getting on camera is tough for a lot of people, and Facebook Live broadcasts need to be fairly long to get the best reach. This is what makes the EZ Streamer solution the right choice for companies trying to get noticed!